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Mount Surf Shop is a family-owned, locally-run surf and ski shop located in Mount Maunganui, New Zealand.

The story began in 1996, when Redge Spiers, a keen surfer and skier, returned to New Zealand after a number of years travelling the world. Having met his wife Toni during a snow season in Whistler, the pair decided to swap the snow-capped mountains for a beach-side life in Mount Maunganui. 

THE HISTORY OF MOUNT SURF SHOP

Redge began repairing surfboards from his shed for a couple of the surf stores that had sprung up around the Mount, as well as helping local legend Mike Murden and his sons at High Voltage. One of the stores he worked with was Ocean Sports, a store in Downtown Mount Maunganui selling second hand sporting goods. After a while, he and his mate Dusty Waddell decided to buy the place, aptly naming it Mount Surf Shop.  

The business partners shared a passion for collecting vintage surfboards, both boasting an impressive quiver by the time they first opened in 2003, and after a few years trading from the Downtown Store, the pair opened the Totara Street shop, a space to display the boards and show off their collections. 
MOUNT SURF SHOP HISTORY
With more stock arriving and a growing set of classic boards, the collection gradually found itself being showcased from the rafters, constantly being added to by local surfers wanting to show theirs off too. The Totara Street spot became the local ‘Surf Museum’, a retired feature of the store since it moved a few blocks up the same road, but an attraction we still have enquiries about to this day. 

A few years down the line, Dusty felt it was time to take more of a back-seat in the business – and passed his share on to his son Scott, who had just moved back to NZ after working overseas. Both Mount Surf Shops and the newly opened Rip Curl at the Mount continued to thrive until both partners felt it was time for new adventures, and who better to pass the store onto than their current and ex-employees, Matt (Timmy) Saunders and Lauren Pedersen. 
MOUNT SURF SHOP HISTORY
Timmy and Lauren had managed stores for Redge and Scott for many years prior to the sale of the business to them, and it was over a glass of wine after a day-long range viewing in Auckland in 2015 with Redge's wife Toni, when the seed was planted of Timmy and Lauren's desire to buy into the business. An organic opportunity that seemed to fit the pair with Lauren fully immersed within the Ripcurl side of the business and Timmy the Mount Surf Shop side.

MOUNT SURF SHOP HISTORY

With their mentors passing on their legacy, Timmy and Lauren didn't want to change too much of what was a successful business. However new and exciting opportunities came up for the stores. New leases, new brands, and new suppliers that the partners felt were a good new direction for the Mount Surf Shops, including moving the Downtown store next door and introducing the likes of Thomas Bexon, Deus Ex Machina and expanding the Classic Malibu longboard range within store. Soon after this, the Totara Street store moved up a block or two, and Timmy and Lauren had entered into a joint venture of ownership of five more Rip Curl stores around New Zealand.

Now many years on Timmy and Lauren have since sold their shares within the joint venture of Rip Curl, retaining their Mt Maunganui Rip Curl store alongside the Mount Surf Shops and are continuing to enjoy the lifestyle as owner/operators of your local surf shop.


MOUNT SURF SHOP HISTORY
Timmy and Lauren continue to run Mount Surf Shop and their Mt Rip Curl store, alongside their trusty mascot Cooper.

MOUNT SURF SHOP HISTORY

MOUNT SURF SHOP HISTORY