Founded in Redmond, WA. in late 1992, RIDE hit the market with only four board models and a vision - to create a snowboard company "for the people" built upon technical innovation, superior quality and "selling the dream." With a team of top pro and up-and-coming riders, a strong product line, a zealous ad campaign and quite a bit of hard work, the first few years were a success.

In order to meet the growing demand of snowboard and skateboard-influenced clothing, in 1994, Ride launched an outerwear and streetwear line under the brand name Cappel Clothing. Today, this line has evolved into a far more technical outerwear line, providing a phenomenal fusion of street fashion and snowboard function known today as Ride Snowboards Outerwear. The Cappel series has since made its triumphant return in the 05/06 collection of Ride Outerwear.